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We have undertaken various social initiatives to make cities litter-free and spread awareness among people regarding proper disposal of different kinds of waste with a keen focus on plastics waste.

Litter-Free Connaught Place

Connaught Place, New Delhi, April-December, 2011

It was started as a joint initiative by Indian Centre for Plastics in the Environment (ICPE) and the Plastic Manufactures and Traders Association, Delhi (PMTA) to demonstrate a litter-free experience for all. Connaught Place (C.P) attracts a lot of visitors and since the introduction of the Metro, it has seen a revival of the shopping complex and many more visitors. The visitors discarded a large amount of solid waste such as plastic bags, cups, wrappers etc. across the area due to the unavailability of proper disposal facilities. A dedicated team of 8 workers and a supervisor worked throughout the week except Tuesday from morning 11 AM till evening 7 PM to ensure that the area was kept clean and spread awareness about Anti-Littering practices. They were provided with proper uniforms, safety guards and cleaning equipments. Black colored bags were used for collection of waste that was ultimately discarded in the large community bins put-up by NDMC.

Litter-free & awareness campaign during India International

Trade Fair (IITF) AutoExpo and Plast India 2012

Pragati Maidan, New Delhi

The Litter-free campaign was also demonstrated during three major International events held at Pragati Maidan in past few months. Firstly, at the 31st India International Trade Fair (IITF) held in November, 2011, then at the 11th AutoExpo held in the month of January, 2012 and later at the 8th PlastIndia in February, 2012. The initiative aimed to sensitize people towards their moral responsibility of keeping their surroundings clean and hygienic and make Delhi as one of the swankiest cities in the world and set an example for others.

Waste collection and awareness program at all major bridges located along the banks of Yamuna river, on the aftermath of Navratri Puja

Yamuna River Banks, April 1-2, 2012

In an effort to save the rivers from pollution and litter, we conducted awareness cum plastic collection drive at all the major river banks of Delhi. A good numbers of volunteers in uniform were standing at banks of major rivers and at all the road bridges of Delhi on the last days of Navaratri puja- April 1 & 2, 2012 (Sunday and Monday) from morning till the evening requesting people not to throw any wastes in the rivers, including plastics. They were carrying awareness banners and garbage bags to have this waste collected which was given it for scientific recycling including to the NGO making organic colors from the flowers of temples.

NDTV’s Greenathon program at Yamuna bank, Agra, live TV

coverage hosted by Priyanka Chopra

Agra, April 9, 2012

The key focus of NDTV Greenathon this year has been waste management and it's repercussions in India. For the purpose, NDTV invited few celebrity and expert guests to take their views on this scenario of managing the plastic waste going into the rivers and what can be done to stop it. Our M.D. Mr. Rajesh Mittal presented his excellent insights on how the plastic can be recycled and what roles we as an industry are taking; his thoughts were appreciated by all. The show was aired live on NDTV 24x7 from 3:30 PM on April 9, 2012. The objective of cleaning waste from the rivers brought many to the dirty shore of Yamuna right behind Taj Mahal and got their hands on for making some difference including Bollywood actress Priyanka Chopra.

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